"All Cokes are good. You know it, the president knows it, and the bum on the street knows it." -Andy Warhol
Coca-Cola wouldn't be a pop sensation if they only made one bottle. The power of the recipe comes in its ability to be reproduced over and over again, and fast.
This is the essence of Pop. Pop icons are bigger, brighter, and more significant than most other cultural artifacts. I remember reading once that, when tested, American schoolchildren recognized pictures of Ronald McDonald easier than Jesus Christ. Like it or not, Pop is in your DNA, like a Katy Perry song that haunts you while you sleep. It's ok, cuz baby, you're a firework.
"Speed is four billion times more important than perfection"- Gary Vaynerchuck
Embracing speed has been very important to my own art process. It has also been important to maintain my own ability to produce content on my blog and social media. I owe a lot of my early success to embracing speed.
In 2019, I listened to social media guru, Gary Vaynerchuck, almost every day. His podcast, The Gary Vee Audio Experience was extremely helpful. I followed his advice, and I began to post four times a day to TikTok. Keeping up with this schedule, required me to think about how to create art and social media content very quickly.
The need for speed forced me to film my process. I recorded myself cutting out my source material. The experiment was successful. People loved my process videos because they were “satisfying”. I now have at least three TikTok videos with millions of views. One video has over 6 million views… and I'm just cutting out an eyeball!
Stay Frosty,
The Red Wizard
