TikTok is a very fun and fast growing social media app on mobile phones. Tik Tok is a perfect social networking tool for visual artists. However, it may take some experimentation with the platform for you to figure out how to share your art in a video format.
There are lots of different ways to do this, and only you can figure it out. My advice: try videotaping yourself making your artwork in many, many, many, many different ways. That’s what worked for me. Experiment and post like crazy.
I was predominately focused on my Instagram account, therefore I was really only making still images with my collage work. I had to try different ways to share my art on Tik Tok. Before I went viral, I was listening to a lot of Gary Vee’s advice. Gary Vee is a social media marketing expert. I downloaded his audiobook as a free-trial through Audible. I listened to Gary’s audiobook, “Crushing It” several times while I was going hard on Tik Tok ( I still am). Something that he said that stuck with me was “ Document, don’t create“. He means a few different things:
Don’t overthink your content, don’t be a perfectionist.
You won’t know what people want to see until you try it.
MOST IMPORTANT: It’s far easier to create a lot of content to share on social media by documenting your process then it is to constantly be creating finished and perfect works of art.
A month ago, my Tik Tok videos started going viral. (view my Tik Tok Profile here.) Since then I have a handful of videos that have been viewed over a million times and I now have almost 50,000 followers. If you would like to learn more, watch my youtube video below. I explain the meta of Tik Tok and how I may be able to help you get more views.